Pi Beta Phi Magazine

I designed a digital recruitment magazine for Pi Beta Phi that was shared with over 680 potential new members during the virtual open house round. The magazine highlighted our chapter’s values, sisterhood, philanthropy, and campus involvement, and included interactive links to videos I created to give PNMs a more personal and engaging look at life in Pi Phi before the in-person philanthropy round. As a result, our chapter achieved a 92% retention rate of potential new members who wanted to return for the next round.